News that Will Help You Win the Cultural War We're In
The outcome of the 2020 elections is heavily dependent on conservative voter turnout. At stake are several important policy issues: Whether the next Supreme Court Justice nominees will follow the Constitution as written … or reinterpret it to legislate from the bench Whether pro-life or pro-abortion (love-of-murder) federal judges will be appointed Whether we help – or abandon – the …
If you do marketing for political candidates… If you market to raise funds for an organization… If you do marketing or advertising for a church… Whatever you use marketing and advertising for… You need to know about new breakthroughs in integrated, multichannel marketing. Your response rate – and growth – depend on it. My new book, The New, Multichannel Integrated …
A harrowing journey across the Atlantic Ocean in a rickety ship that nearly broke apart… Landfall 250 miles north of the intended destination… An abandoned Native American village … complete with dried corn in storage… An English-speaking local Native American… These are just a few of the unlikely and unusual circumstances that occurred nearly 400 years ago… Coincidence … or …
A turkey feast with family and relatives… Two days off from work… Watching an NFL football game… These may be some of the more modern, traditional reasons for being thankful during the Thanksgiving holiday. But giving thanks shouldn’t just be a once-a-year occasion… It should be a daily activity – an integral part of a healthy lifestyle. Here are 8 …
This Thanksgiving, I want to give thanks … to all of my readers … and to those of you who are clients of mine … and to God for His many blessings … and to the opportunities created from America’s first Thanksgiving – the triumph of freedom over socialism. When you think of this holiday, you might normally think of …
In the 2018 midterm elections, the Democrats turned many election “defeats” into victories after election day… They were behind in the vote count on the day after the election … but when the final vote tally of “absentee voters” was completed, they defeated the favored Republican rivals. How did the Democrats do it? They perfected and employed a strategy called …
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear to me: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners. It’s not about money. Trump proved that. While Hillary spent $1.4 billion, Trump spent $957.6 million…and won. When I …
The number of Americans who believe churches, religious groups and individual Christians are having a negative impact on American society is skyrocketing. In 2017, 50% of Democrats – and those Democrats leaning toward socialism – believed Christians were having a positive effect on society… Today it’s only 38% … and 40% of Democrats say churches and religious groups impact society …
Do you own a small business … or do you have a personal, political, social or religious message you’d like to deliver to a large audience? If you’re wondering whether Facebook advertising is still worth using … or whether you’d be better off putting your cash elsewhere … keep reading. Facebook advertising is still a powerful, strategic and cost-effective way …
