There is a shocking realignment of corporate America … and consumers buying based on politics.
And the intense organizing campaign by liberals is fast-tracking this megatrend.
Here are 7 surprising anti-Trump business trends that will profoundly impact all of us:
- The political advocacy from liberal corporate business leaders is more intense than any other time in recent history.
The sensitivity was heightened even during the Super Bowl, in which 6 TV commercials had a liberal or anti-Trump message. Paying $5 mill for 30 seconds to get their points across.
More and more large companies are expressing an anti-Trump liberal attitude. For example:
- Apple
- eBay
- Intel
- Microsoft
- Netflix
- Salesforce
- Uber
- Kmart and Sears have all dumped Donald Trump’s products
- Bezos of Amazon refused to meet with Trump
- America Airlines refused to meet with Trump
- The consumer is becoming more politicized. That’s right! The pro-Trump consumers are beginning to boycott companies that have made political statement they disagree with.
In fact, the Left has set up a website on which companies to boycott.
- Liberal consumers are working with corporations to enact rigorous boycotts against Trump and conservatives. They conservatives are not very good at their protests. There have been some selected boycotts like with Target after their corporate decision to allow men into women’s bathrooms. They have had some impact. Same with Angie’s List because of then Governor Mike Pence’s religious liberty law.
- Nordstrom and other companies’ are targeting the President’s family and their line of merchandise. T. J. Maxx, Sears, and Mervyns and other department stores are dumping Ivanka’s line of clothing. Why? Partly because they are now the target of a massive Facebook/email campaign pushing pressure on companies to not carry Ivanka Trump’s clothing line.
And the boycott is growing.
On a personal note, my wife has torn up her Nordstrom card and refuses to go back … she loves TJ Maxx, but she’s not going back there, either.
Boycotts can be effective–and costly!
- Liberal corporations can do whatever they want—but it’s costing their brand and shareholders. Private companies have more flexibility, because they act as the President and CEO of their own firm. Corporation face a bigger problem usually the CEO or president will be very careful about political statements, because they don’t want the corporation to represent a political point of view.
But that’s all changing now, as more corporate Presidents are making political statements against Donald Trump. These decisions will affect their shareholders.
- Liberal activists are targeting companies to promote a liberal agenda? The corporate leaders feel immense pressure to take a publicly liberal position. Why? Part of it has to do with liberal marketing and targeting. They have very specific Facebook and Twitter campaigns to top management, overwhelming them with their political message and putting pressure on them–that conservatives don’t do. In some cases, this very targeted campaign has petitions aimed at the employees to put pressure on them to pressure management. The politicization of the corporation and the business world is a process which the Left has perfected over the last six years using the most advanced digital media.
- Liberal corporate leaders are driving 5-20% of conservatives to switch businesses:
Many times consumers have an alternative. For example,travelers can take United Airlines instead of anti-Trump American Airlines.
Whenever there’s a choice, the liberal CEOs will see their company lose business, and the shareholders lose profits.
Personally, this trend will not seem to reserve itself until the company Presidents and CEOs realize that they are doing damage to their brand. The same would go for those companies that are actively contributing to left-wing causes like Wells Fargo bank and Kellogg’s.
Christians withdrew their money from that bank and have taken their business elsewhere.
A consumer shift has already shifted away from Kellogg’s, Target, and other companies.
To say the least, it’s going to be an interesting 12 months.
And the dire consequences for businesses who dive into the culture wars.
What do you think? Are there any stores or companies which should be boycotted? Let me know what you think. Email me at [email protected]