Key Takeaways:
- The “No Kings March” wasn’t a massive 7-million-person protest—it was a nationwide voter recruitment and data-harvesting operation.
- “Indivisible,” funded by left-wing mega-donors, coordinated the effort nationally, but is mobilizing locally to build a long-term activist machine to win local elections.
- Organizers collected personal data and geo-fenced every participant—tracking by age, race, issue, and location.
- The Left claims to fight “authoritarianism,” yet attack a democratically-elected president bound by the Constitution and law.
- By misusing words such as “fascism” and “authoritarianism,” they are redefining reality and deceiving millions of Americans.
- True tyranny exists not here, but in Cuba, China, Venezuela, and North Korea, where faith, freedom and free speech are crushed.
- Patriotic Americans need to offset the massive “Indivisible” marketing machine.
- Unless Americans of courage and conviction respond with equal organization, prayerful action, the Left’s machine will dominate 2026 elections and beyond.
It looked like a protest.
It was really a political marketing machine.
This wasn’t just another weekend rally.
It was a massive, coordinated operation—designed to harvest data, recruit new activists, and reshape America’s political future… especially at the local and state levels.
Here are 8 things every American should know about what really happened.
- How successful it was.
Across America, an estimated 7 million people joined the “No Kings” demonstrations.
That’s massive.
Chicago drew over 250,000 marchers, and 100,000 filled New York City’s five boroughs. Even Salt Lake City saw up to 15,000 participants.
Washington, D.C., was the targeted epicenter—tens of thousands gathered in front of the Capitol for what Senator Chris Murphy (D-CT) called “the most defining moment of our lifetime.”
The scale was historic. But the real success wasn’t the crowd size—it was the data captured and the voters recruited.
- How the media got it wrong.
Most conservative media mocked the march as a disorganized “anti-Trump tantrum.”
They couldn’t have been more mistaken.
While pundits laughed, left-wing organizers built a database that they are already showing will sway future elections.
They weren’t protesting. They were marketing—and they were winning.
The “No Kings” narrative became emotional fuel to register voters and plug participants into small local groups focused on electing school boards, city councils, judges, and other county positions.
“No Kings” was not a campaign for freedom – it was a campaign to win county elections.
- Who was behind it.
Behind the scenes was Indivisible, the same radical group that has coordinated hundreds of progressive actions since 2016.
The structure of Indivisible is sophisticated: national coordination, local activation.
Volunteers sign up at rallies, then are funneled into local “cells” where they receive weekly training, talking points, and digital assignments.
They’re coached on how to canvass, text-bank, and influence elections at every level—from school boards to Congress.
Millions of dollars from major Democratic donors, including foundations connected to George Soros, fuel this professional protest industry.
- How they collected data.
Every marcher was asked to sign in—names, addresses, emails, and cell numbers were entered into a database instantly.
Those who refused? They were geo-fenced.
Cell signals inside the March zone were tracked by digital ad networks to create profiles—sorted by race, age, gender, and issue preference.
That data will now power future local outreach campaigns for 2026.
Geo-fencing allowed organizers to match phones to social media accounts and follow up with targeted digital ads.
This is data-driven political marketing on steroids – under the guise of a protest.
- The crowd they reached – and the demographic they missed.
While the crowds were large, they were skewed heavily to older Americans.
Depending on the city, 50–60% were over 50 years old—an aging demographic that energizes the base but doesn’t expand it.
That’s why Indivisible’s next phase focuses on youth training, influencer partnerships, and social media recruitment—reaching Gen Z voters for 2026 and 2028.
The Left is constantly evolving its machine. Conservatives, churches, Republicans and patriots must do the same.
- Why Washington, D.C. was the target.
The D.C. rally was the symbolic centerpiece.
It wasn’t random—it was chosen to create the illusion of a nationwide uprising and to recruit activists in surrounding swing states: Virginia, Maryland, and Pennsylvania.
The march began with religious symbolism—choirs, clergy, and speakers invoking “justice” and “freedom”—but quickly shifted to a political tone, attacking President Trump and conservative policies.
The crowds were not rallying for freedom – they were rallying to redefine it.
- What they really believe.
To understand their ideology, look no further than the People for the American Way, one of the groups promoting the event.
They wrote: “The Department of Justice is supposed to protect the rule of law—not twist it into a weapon of political vengeance. But according to Trump’s DOJ, this is a campaign of retaliation meant to punish dissent and consolidate power.”
That’s their message: not unity, not faith, not freedom—but weaponized outrage.
Yet the truth is simple. America has no king.
We fought that battle in 1776.
President Trump, like every president before him, is elected by the people—checked by Congress, constrained by law, and answerable to the people.
To call the Constitutional exercise of Article 2 executive powers “fascism,” or “authoritarianism,” or acting like a King is to destroy the meanings of those words themselves.
- The moral foundation of liberty.
The founders knew the republic can’t survive without virtue.
Thomas Jefferson warned, “The government you elect is the government you deserve.”
Our crisis isn’t kingship—it’s character.
Only transformed hearts—through faith in Christ—can preserve freedom.
Charlie Kirk said, “You can’t have freedom without moral responsibility.
In Cuba and China, I’ve seen believers gather in homes to hear God’s word, and whisper prayers in fear – knowing they could be arrested at any time.
In Venezuela and North Korea, people beg for Bibles—and copies of the Declaration of Independence—because they long for the freedom America once embodied.
They don’t chant “No Kings.”
They pray for freedom from tyranny.
They pray to be granted basic human rights.
They pray for the liberty that only comes when Christ is King in human hearts.
- Urgent Actions Every American Should Take:
- Pray — that truth, moral clarity, and courage prevail in America’s leaders.
- Equip yourself — Read my book, The Great Deception: 10 Shocking Dangers and the Blueprint for Rescuing the American Dream. Click here to get The GreatDeception – Craig Huey
You can order the book on Amazon HERE.
Or get the audiobook version HERE.
You can also get an autographed edition online HERE or by phone at 615-814-6633.
You can also send a check for $26.13 (including shipping) payable to Media Specialists and send it to this address:
Media Specialists
1313 4th Ave N
Nashville, TN 37208
Share the Truth — Forward this article and discuss it with family, friends, and church groups.
Engage locally — Volunteer, vote, and support efforts that defend biblical liberty and protect America’s founding principles.
What do you think? Email me at [email protected].
FAQs:
Q: Was the No Kings March really about democracy?
A: No. It was framed as a pro-democracy protest, but functioned as a data-driven voter-mobilization campaign for left-wing groups.
Q: Who organized and funded it?
A: Indivisible, aided by wealthy progressive donors and nonprofit networks that blur the line between activism and campaign operations.
Q: Why was Washington, D.C. the centerpiece?
A: It created the appearance of a national uprising and recruited new activists in swing states like Virginia, Maryland, and Pennsylvania.
Q: How was data collected?
A: Through sign-ups, QR codes, and geo-fencing of mobile phones inside the protest zones—enabling long-term digital targeting.
Q: Why does this matter?
A: Because it builds a permanent infrastructure for mobilizing millions of voters, while conservatives underestimate its scale.
Q: What should Americans do?
A: Stay informed. Pray. Act locally. And defend the biblical and constitutional truths that made America free.
About Craig Huey:
Craig Huey is a nationally recognized author, speaker, and publisher of The Huey Alert and Direct Marketing Update. He is also the author of The Great Deception: 10 Shocking Dangers and the Blueprint for Rescuing the American Dream, exposing the lies of socialism and defending America’s founding principles. Craig appears on national media such as FOX, FOX Business, Newsmax and more. He also co-hosts The Huey Alert Podcast with his wife Shelly and helps business leaders, Christians, conservatives, libertarians, young people and more understand the intersection of faith, politics, and freedom.