Controversy exploded at the Super Bowl.
It wasn’t about football or the halftime show.
It was about one ad.
The “He Gets Us” ad is from the Servant Foundation and Come Near Inc., which has financial backing from various organizations, including David Green, the founder of Hobby Lobby.
Below, you’ll find a link to the ad.
Many Evangelical Christians have attacked the ad because they believe that its message is political and not a message to bring more people to Christ.
It costs $7 million for a 30-second spot during the Super Bowl–The two “He Gets Us” ads that aired added up to 75 seconds, costing the non-profit group roughly $24 million.
The campaign creators say they will spend roughly $1 billion in media buys to advertise on more large venue broadcasts like the Olympics and other sporting events.
The creators of the spots say that the ads attempt to remove the idea of Jesus as being owned by conservatives or a religious denomination, replacing the “perceived” hate with a human who loves and forgives.
Over 112 million people saw it during the Super Bowl, and it got over 770 thousand views on YouTube.
One of the responses has been an alternative ad created by a Pastor from Northern Ireland called “He Saves Us” that’s been running on X (Twitter). It has received over 2 million views.
Pastor Jamie says the “He Gets Us” ads shown during the Super Bowl “put a stamp of approval on the ideas, values, and actions of the woke generation, which are not things Jesus approves of… in fact, they are things that he’s against—abortion, homosexuality, transgenderism—things the Bible would consider sin. The message should be that Jesus gives us salvation from our sins, not Jesus’ support of sin.”
Before I comment on the ads next week, I’d like you to look at both ads and tell me what you think about both… If you listen closely, you’ll hear the same music in both ads.
If you spent 7 million dollars trying to reach people for Christ, which ad would you use?
As a marketing executive who has produced over 500 TV commercials and videos, I’ll offer my unique perspective next week.
Click here to see the “He Gets Us” Super Bowl commercial.
Click here to see the viral alternative to the Super Bowl ad “He Saves Us” video.