It’s identity politics on steroids…
The Harris campaign has meticulously segmented supporters and potential voters into various categories based on race, religion, profession, and sexual orientation.
It’s evident that identity politics is their focus, and they micro-target these different groups with hot-button issues that resonate only with them.
Utilizing Zoom calls as a primary tool, they’ve successfully mobilized these groups to rake in millions in campaign funds.
The Harris campaign has created hundreds of segmented groups, each catering to specific demographics, including distinct groups based on race and gender.
Here are a few examples:
- Evangelicals for Harris
- Nurses for Harris
- Asians for Harris
- Students for Harris
- Black women for Harris
- White women for Harris
- Black men for Harris
- White men for Harris
- Latinas for Harris
- Gays for Harris
- …and more.
Harris’s campaign has mobilized key leaders and influencers in these groups through Zoom calls.
The effectiveness of this strategy was starkly illustrated in recent Zoom gatherings.
A single call involving over 44,000 Black women astonishingly raised over $1 million for the campaign.
Similarly, a session of White Women for Harris generated an impressive $8.5 million in less than 24 hours.
The campaign’s ability to harness the influence of key figures within these groups is noteworthy. Arielle Fodor, known as Mrs. Frazzled on TikTok and having a substantial following, exemplifies this trend. Fodor makes content where she uses what she describes as a “teacher voice,” speaking as if addressing children while correcting people about things like “mansplaining.”
Reflecting on these developments, Fodor emphasized the role of privilege and responsibility in influencing the election’s outcome, saying:
“BIPOC women have tapped us in as White women to step up, listen, and get involved this election season. This is a really important time; we all need to use our voices and influence for the greater good. No matter who you are, you are all influencers in some way. Don’t make it about yourself. As White women, we need to use our privilege to make positive changes,” she said.
“If you find yourself talking over or speaking for BIPOC [Black, Indigenous, and other people of color] individuals or, God forbid, correcting them, just take a beat, and instead, we can put our listening ears on.
Do learn from and amplify the voices of those who have been historically marginalized and use the privilege you have in order to push for a systemic change. As White people, we have a lot to learn and unlearn. So, do check your blind spots. You are responsible for your algorithm, believe it or not. Intentionally seek out and share content from BIPOC creators, activists, and thought leaders. They should lead conversations about race, injustice, and equity.”
Harris’s campaign strategy has harnessed the power of identity politics and underscored the pivotal role of influencers and community leaders in shaping electoral outcomes.
As the campaign progresses, its segmentation and mobilization tactics continue to redefine political engagement in unprecedented ways.
What do you think? Leave a comment in the comment section below or email me at [email protected].
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