DEI Implosion: Doritos and Aveeno Go Woke… Didn’t They Learn Anything from Bud Light?

Craig HueyCurrent Events, Homosexuality/Transgenderism, Indoctrination, Marketing, Woke Ideology 2 Comments

Both Doritos and Aveeno have gone woke.

First, let me tell you about Doritos’ DEI debacle.

Doritos got the DEI infection.


Yes, a crippling case of “political correctness” of its brand.

Let me explain.

It’s not uncommon for a brand to hire a celebrity as a “brand ambassador” to sell their products or services.

Whether it’s George Clooney sipping Nespresso, Taylor Swift drinking Diet Coke, or Serena Williams wearing Nike sneakers, celebrity endorsements help to build a brand’s “reputation” … If you like the celebrity, you’re more likely to try the brand they are endorsing.

However, lately, woke marketing directors have been looking toward social media “influencers” to be brand ambassadors who not only have a substantial following but fall under their warped, woke Diversity, Equity, and Inclusion (DEI) standards—standards most Americans reject.

These brands that embraced DEI have faced massive backlash from consumers; one of the most notable was Bud Light for rebuking their core consumer for Dylan Mulvaney, a transgender “woman.”

Anheuser-Busch’s total disregard for their core customers cost the company over $1.4 billion in sales and cost the marketing directors their jobs.

Yet despite Bud Light’s total debacle, other companies like Balenciaga, Walmart, Target, North Face, Kohl’s, H&M, Jo Malone, Netflix, Disney, Dolce & Gabbana, and others committed themselves to DEI, failing miserably, hurting their brands and their sales.

Now, we can add Doritos (owned by Pepsi) to the list of brands committing “brand suicide.”

Doritos Spain hired transgender influencer Iván González Ranedo, who goes by the stage name Samantha Hudson… obviously, they didn’t learn a thing from the dozens of companies that crashed and burned by embracing DEI.

They also didn’t do any due diligence or research before choosing this “influencer”; otherwise, they would have never chosen Hudson… at least, one would like to think they wouldn’t.

Hudson has said he/she was “anti-capitalist” and a “Marxist” in interviews and released a song critical of the Catholic Church.

Hudson endorsed:

  • “The abolition of the traditional monogamous nuclear family.”
  • Tweeted about wanting to do ‘thuggish things’ to a 12-year-old girl.”

End Wokeness shared alleged screenshots of posts from Hudson:

“Doritos just picked Samantha Hudson as their brand ambassador in Spain [,]” the account wrote. “Samantha Hudson: -Admitted to being a pedophile -Identifies as a non-binary trans girl -Openly mocked victims of child r*pe.”

The Daily Caller posted a screenshot of a tweet Hudson allegedly made about an inappropriate event in front of a minor:

“In the middle of the street in Mallorca in panties and screaming that I’m a nymphomaniac in front of a super beautiful 8-year-old girl.”

Newsweek reported that Hudson has also been accused of mocking sexual assault victims.

Hudson is obviously a very sick person… a person who should have never been considered, let alone chosen to be a brand ambassador for a product whose target demographic is elementary school children, middle school kids, high school kids, and “the college partier.”

A spokesperson for Doritos Spain said in a statement that “Hudson had been terminated from the company due to making controversial comments in the past.”

Too little too late, Doritos.

Considering the backlash on social media, Doritos is about to get the “Bud Light treatment.”

PepsiCo is a multinational food and beverage company formed in 1965 by merging Pepsi-Cola and Frito-Lay. It’s one of the largest food and beverage companies in the world. Doritos is owned by PepsiCo’s wholly-owned subsidiary Frito-Lay.

Now let me tell you about Aveeno, who seems to have caught the DEI disease as well.

Seems skincare company Aveeno Kids put out a video on social media promoting their kid’s shampoo.

The video commercial shows a cross-dressing little boy dressed as a ballerina with a rainbow skirt and rainbow playmat.

What’s the goal here, Aveeno?

Why do you want to sexualize our kids?

Because their radical, woke DEI agenda trumps selling the product.

Their goal is to “normalize” the LGBTQ lifestyle—if you see enough of it becomes “normal” and ubiquitous.

It’s not an accident… It’s all done on purpose.

Aveeno is an American brand owned by American consumer health company Kenvue, headquartered in Montgomery, New Jersey.

Click HERE to see the Avenno “cross-dressing boy ad.

Action Steps:

1) Get my new book, The Great Deception: 10 Shocking Dangers and the Blueprint for Rescuing the American Dream.

The Great Deception exposes lies, myths, and distortions from the media and politicians [See Chapter 4: Danger #3: The Destructive Triplets: Forcing Social, Business, and Government Compliance to Radically Transform America].

Chapter 4 unveils the radical left’s audacious plan to redefine who you are, what you do, and what you value as an American. It’s a gripping narrative that exposes the forces at play, pushing for a radical transformation that touches every aspect of society.

Business, government, and social structures are under siege as the radicals impose their will through DEI (Diversity, Equity, and Inclusion) and ESG (Environmental, Social, and Governance) agendas. Discover how these agendas are buzzwords and powerful tools designed to force compliance and conformity.

The Great Deception: 10 Shocking Dangers and the Blueprint for Rescuing the American Dream allows you to share these dangers and a solution to cutting through the deception with friends and family.

It exposes under-the-radar and little-known behind-the-scenes reasons America is falling backward and how to make it move again.

Click here to get The Great Deception – Craig Huey

You can order the book on Amazon HERE.

Or you can get the audiobook version HERE.

Or you can get an autographed edition HERE or by phone at 615-814-6633.

You can also send a check for $26.13 (including shipping) payable to Media Specialists to this address:

Media Specialists

1313 4th Ave N

Nashville, TN 37208

2) Send a message that we are fed up with DEI by boycotting and buying other brands, not Pepsi/Frito-Lay products or Aveeno.

To contact Frito/Lay:

By Mail: P.O. Box 660634, Dallas, Texas 75266.

By Phone: 1-800-352-4477.

By website/email:

To contact Aveeno:

By phone: 1-866-4AVEENO

By website/email:

3) Vote to replace Biden and the Democrats in the House and Senate in the 2024 election and Turn America Around. Let’s stop the DEI infection.

4) Pray for America.

Comments 2

  1. Craig–God bless you for all you’re doing ! You (and your wife) are amazing!
    I have contacted Aveeno and Pepsi-I will no longer buy their products! And, I bought your book-can’t wait to read it! (I also have a book, on Amazon) MY JESUS, MY CHILD. A book of devotions-I think Shelley would love it!

    God bless you guys–may He give you strength to continue.

  2. I agree that it is planned and is on purpose. Take Target loosing billions too. Look at who their biggest investor is…Blackrock. They have an agenda and are pushing it! Losing billion $ is nothing to them. Considering it’s trillion $ company.

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