President Trump is becoming the ultimate media disrupter.
In fact, he has caused a media upheaval and revolution by devising the ultimate strategy to outmaneuver the biased media’s control over the political narrative.
Donald J. Trump has always been a disrupter of the status quo. His approach to politics, governance – and especially media relations – has been anything but conventional.
But what many overlook – or don’t understand – is his keen media savvy, and his unparalleled ability to engage audiences.
He has also created a historic first in American politics.
No previous administration has communicated as directly, or as effectively, with the American public as Trump’s team.
In his second term, President Trump introduced a groundbreaking strategy: appointing media-savvy, articulate disrupters to key cabinet and strategic staff positions.
This move was unprecedented, and caught many by surprise… including the media.
Here are three key aspects of Trump’s media strategy:
Key #1. Media Experience as a Selection Criterion.
Every cabinet and strategic executive appointee of President Trump possesses substantial experience dealing with the media.
The Trump team prioritized finding professional communicators capable of persuasively engaging the public directly.
Initially, this selection process puzzled observers. The politicians and the media mocked it. But it became clear that the ability to communicate honestly and effectively was a central criterion. Every pick is a pro at media relations.
Key #2. Omnipresence Across Media Platforms.
President Trump’s officials are ubiquitous:
- Television
- Podcasts
- Social media
- Radio
- Any platform that disseminates their message
This strategy effectively bypasses traditional media filters that normally distort or suppress conservative viewpoints.
Past administrations, like those of Reagan and Bush, struggled with horrific and unfair media bias.
Not Trump’s team.
President Trump’s approach assures the administration’s message reaches the public unaltered.
This approach does not totally eliminate the far-left mainstream media. But it does decrease its influence on the public.
And it frees us from being bombarded and enslaved by its distorted interpretation of the truth.
Key #3. Proactive and Confident Media Engagement.
President Trump’s cabinet members embrace media appearances as integral to their roles.
They proactively and aggressively seek interviews, articulating their positions with confidence, enthusiasm and boldness.
They prefer live broadcasts to maintain control over their message, minimizing the risk of editorial distortion caused by media editing.
Whether facing liberal or conservative outlets, they engage head-on, ensuring their perspectives are heard in their entirety.
A Winning Formula
This innovative communication strategy has proven highly effective.
By directly addressing the public and circumventing traditional media gatekeepers, the Trump administration has successfully outmaneuvered the pervasive influence of biased outlets like ABC, NBC, CBS, PBS, NPR, CNBC, CNN, MSNBC and others.
President Trump’s cabinet members and staff bypass the mainstream media outlets by going into live interviews on YouTube, on podcasts, on TikTok – wherever and whenever they can.
And when they appear on mainstream media outlets, they excel at communicating clearly and powerfully. They don’t allow the media talking heads to control the conversation or take them off topic, or put them on the defensive.
This approach also challenges the dominance of tech giants like Google, which have been biased – or agents of censorship.
Never before in American history has an administration implemented such a comprehensive and direct media engagement strategy.
It’s a game-changer. It’s an end run of epic proportion around the media-controlled narrative.
It’s reshaping how political communication is conducted in the modern era. And the biased, far-left media can’t do anything about it.
So now, America can see or hear what is really happening, unfiltered and un-manipulated by the biased media talking heads.
Note once again that the Trump administration’s strategy does not put an end to the far-left media. It still exists. But what it does do is free us from being enslaved to the far-left political narrative.
What do you think? Email me at [email protected].